Can’t Do A Full B2B Website Re-Design? Here Are The 3 Things You Should Prioritize

Planning a full website redesign can be a daunting task; there are a variety of features to consider, not to mention messaging updates, design changes, and optimization techniques. However, if you don’t have the time to commit to an entire re-design project, or if you’d just like to quickly spruce up a few things, there are 3 priority items that you should always focus on first: Continue reading…


The Push and Pull of Content Layout

I depend on grid frameworks when building responsive websites. There are a few out there that are great. At the moment, I personally am a fan of Zurb’s Foundation. As a designer / developer I can appreciate it for its enthusiastic community, well-made assets and ease of manipulating layouts. Most of our sites are built with the intent of handing over editing responsibilities to the client. When working with smaller to mid-size businesses, you won’t usually find someone on staff with a lot of HTML / CSS experience. That’s why implementing and educating clients on these different frameworks makes maintaining their websites a lot easier. Continue reading…


https://www.flickr.com/photos/fazen/58909807/

Redesigning The Wheel: A Web Designer’s Internal Dialogue

https://www.flickr.com/photos/fazen/58909807/As a web designer in an eCommerce consulting company, I am constantly fighting an internal battle when designing an interface for a new project. The struggle is between just dropping out-of-the-box Magento and default UI on the page versus creating some futuristic learned experience that accommodates devices we haven’t even thought of yet. Usually, I walk a path in between these two extremes. I do sway at times more one way than the other. This sway is typically caused by a gut feeling I’ve developed from years of client expectations, developer interrogations, user frustrations and designer community utopian aspirations. When a new design project is brought to me I run a series of checkpoints through my mind before understanding where I’m allowed my freedoms. Continue reading…


Designing for Multiple Devices

Designing For Multiple Devices

designing for multiple devicesAs technology changes, so must design techniques evolve to adapt to those changes. Today consumers shop on tvs, laptops, phones, tablets, and many other devices. If you are interested in incorporating a design that targets different devices, discover first what would work best for your business. Here are some options and concepts to consider:

Mobile / Content First

“Mobile / Content First” is the idea that a website’s content, layout, and design should be prepared for mobile devices and their specific content first. This prevents wasted bandwidth and screen space on loading functions and content that may not be pertinent to the mobile users’ goals. As the screen space and download speed increases, functions and elements are added in as user goals develop.   Continue reading…


Heat Mapping aids Mobile/Content-First Responsive Web Design

Responsive Heat Map Example

I love sitemaps. When properly done, a sitemap communicates how a user can access all the most important pages of your site. Site hierarchy is built on SEO data and categories are nicely organized into logical product groups. Mixed with a proper content audit, content pages are relevant, organized and written for your users. But something had been bothering me for a while.

Mobile First Till I Die

It didn’t work with a responsive mind set. With responsive web design we are taught to think mobile/content first. Mobile/content first is essential for responsive design because responsive design relies heavily on relevance and importance. Continue reading…